A potential client recently asked “How would you measure the effectiveness of your services over time?”
Our answer was there is no truly accurate way to measure the results of a social media campaign other than local search results in our opinion. The number of Likes and Shares does not mean much in the end other than to validate your business’s existence. Most consumers are satisfied to see that a page ranking in the top one to five results in a digital search and this is what typically drives their decision to use such marketing services. Having a strong digital presence is needed to achieve these rankings, but more importantly a strong presence in multiple directories is part of the validation search engines need to rank your company. 
Overall, the goal is how consumers validate your company’s placement online and how popular your customer satisfaction is represented throughout the Internet. Internet users generally use Google and Bing for a quick search. Having a presence throughout the Internet where you can be seen by consumers is placement value. The rest is to represent your company as dependable and the right one to choose. Of course you can have a company listed as #1 on a search, but if that company is not well reviewed by customers then why go to that company? Customers need to see your business presenting material to inform and educate them, plus positive reviews, which basically tells them “here, vet our company online, we’re everywhere to be found and we’re transparent”, then the likely chance is that customers will pick your companies services.
Some have the mistaken view that they must be placed #1 and that it will guarantee results. It goes against the very basics of Marketing 101. It’s about the brand value. The goal is to expose a company’s quality of services or goods to a larger customer base where customers see your business reaching out to them through various channels rather than waiting for them
Who Can I Hire, Inc. 