“A 2% increase in customer retention has the same effect as decreasing costs by 10%” – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy
One of the biggest issues commercial property managers and landlords face in a competitive real estate market is how to retain their current tenants. A new program called C.A.M. Leads addresses this issue to the benefit of all parties.
C.A.M. Leads is a digital marketing program that combines social media, local search directories, and content marketing to increase online exposure for the property and it’s tenants. For example, a property owner has a strip center consisting of 10 unique commercial tenants marketing their goods, services, and location through conventional advertising. By implementing C.A.M. Leads, the center and tenants will be marketing as a community online and on mobile devices.
A directory website is built for the strip center promoting the center and information on its various businesses. Each tenant receives their own facebook, twitter, yelp, pinterest, and other relevant social media sites highlighting their business or service and their location. Plus, tenants are placed in hundreds of local directories such as Yellow Pages, Kudzu, Manta, Angies List. Graphics and content are developed for the participating businesses and properties. This program is a significant savings for the businesses and enhances their own unique marketing.
Additional benefits to the tenants and property are public awareness of the center and its businesses, decreased vacancy rates, decrease in customer acquisition costs and most importantly, higher rankings in search engines like Google and Bing.
Cost of the program is as little as $150 per month per tenant regardless of the size and type of the business and is included in the common area maintenance.