Don’t Lose Your Digital Identity, Part II

Don’t Lose Your Identity in Digital Marketing Part II Originality is one of the strongest strategies to gain placement on search engines and gain better engagement in social media. As mentioned in part one, VetMatrix, though a good website builder, offers no originality to veterinary practices. For example, VetMatrix offers its clients a library of over 400 articles to use as content. Two problems with that:

• Your competitors are sharing and using the same content that you are to post online; and, viewers realize that it is recycled material that is not yours.
• VetMatrix blocks the articles from being crawled by Google so that Google does not read the duplicated material multiple times by different practices from different locations and penalize your practice’s placement online.

The good news in avoiding such a service is that you will be promoted organically by Google as the search engine places your veterinary practice in the local results section of the first page. The bad news is that time and experience from your practice’s staff will be required to concentrate on content marketing, social media posting, targeted social media ads, and other strategies to fulfill the goal of digital marketing. Many veterinary practices that I had gotten in touch with have done a good job with their practice managers handling the social media aspects; however, if your practice is not ranking on Google’s first page you are missing out on new clients and how your practice is marketed online. Am I suggesting not using VetMatrix? Not entirely as their website templates look good and are well accepted by Google. As for the rest that VetMatrix offers? Worth avoiding. If you are going to pay for more than a solid website for your digital marketing then every penny needs to count and they won’t count in this situation. You will need to hire a digital marketing agency that understands the purity of organic search results and what Google considers to be quality digital marketing work. Any SEO company that guarantees quick results is most likely using automated software to push out your brand digitally and that is actually guaranteed not to work. So do your homework before committing thousands of dollars and not getting value in return!